How to build a garment's content, channel by channel
Each channel wants its own size: Mercado Libre and catalog in square 1:1, the Instagram feed in 4:5, stories, Reels and TikTok in 9:16 vertical, and ads in Meta, Google and TikTok formats. Rather than cropping the same photo five times, generate each piece directly at its size, with the garment framed for that channel.
Mercado Libre and catalog
Square 1:1 image on a white or very light background, garment centered, no text on top. This is the photo that wins the click in the results grid, where your listing competes against twenty other thumbnails in the same size and color.
Instagram feed
4:5 vertical: it takes more screen than a square and stops the scroll. Here a shot with some context works better — the garment on a model, a textured background — than the white-background catalog shot.
Stories, Reels and TikTok
Full-screen 9:16, and better with motion. A short video of the garment falling outperforms a still, because it answers the one question an image can't: how the fabric moves.
Ads
Meta, Google and TikTok each want their own formats, and the same creative hand-cropped looks different in every placement. Generating the full pack from the start avoids the crop that cuts the garment exactly where it was selling.
The shortcut: one garment, every piece
In PicSell Pro you upload the garment once and pick the channels you use. Each piece comes out at its size — photo, video and copy — with the same garment and the same color across all of them. Whatever you don't check isn't generated.
Frequently asked questions
Can I use the same photo on every channel?
You can, but you lose on all of them. A Mercado Libre square cropped to 9:16 leaves the garment tiny in the middle, and a stories vertical dropped into the results grid gets cut off top and bottom. Each channel performs at its own size.
Which channel should I prioritize when starting out?
Mercado Libre if you sell on volume, the Instagram feed if you sell on brand. They need different photos: the first wins a click in a grid, the second stops a scroll.
Do I have to generate each channel separately?
No. You check the channels you use and the pieces come out at each one's size in a single pass, with the same garment. Whatever you uncheck isn't generated.